| The Problems:
Rights Management - The complexity of the Intellectual Property Rights issues of Digital Content can prove daunting for organisations. Content Strategies can provide practical strategies to manage rights.
Digital Content Management- Whether media assets are having been created in digital form or need to be digitised it is critical to have systems that can manage them. But which system is right for you.
Digital Content Commercialisation- What are the best channels to reach customers for your material. Short channel, long channel. What is the business model that makes it worthwhile doing?.
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Changing Marketplaces - The changes brought about by Digital Content creation, distribution and repurposing will create opportunities to market existing products to new marketplaces. What are they; how can they be addressed without impacting existing revenue sources?
New Competitors - and existing competitiors, competing in new ways. What are the possible responses? How to step beyond the action and response cycle.
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